

Milk has long been a popular beverage, not only for its flavor, but because of its unique nutritional package. Milk is one of the best sources of calcium in the American diet. It also provides high-quality protein, vitamins and other minerals. For additional information click here to view the Wisconsin Milk Marketing Board website. Have you ever wondered how milk evolved? Would you like to know how pasteurization or homogenization works? Click here to view a Wikipedia detailed explanation. In 1993, fluid milk producers in California agreed to promote the consumption of milk through marketing, advertising, promotion and public relations. The beloved "got milk?" was born and is licensed nationally for all marketing efforts. Click here to view the "got milk?" website which includes health benefits, recipes, games and case studies. Experience your own dynamic adventure into the dairy industry. MooMilk.com is a fun and educational website about cows and milk with facts, contests, games and recipes. Click here to visit the MooMilk website and to join the herd! The Dairy Business Association is an industry organization comprised of dairy producers, corporate and allied industry supporters. DBA promotes the growth and success of all dairy farms in Wisconsin by fostering a positive business and political environment. For the latest information on press releases, sponsored programs, resources and government policy, click here to view the Dairy Business Association website. |


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